Welcome LaddersFree, the latest addition to the REACT family

In line with the REACT Group’s plans to grow the business, we’re delighted to welcome LaddersFree as the latest addition to the REACT family.


Welcome LaddersFree, the latest addition to the REACT family

We’re delighted to announce that we’ve completed the acquisition of LaddersFree Ltd. An established nationwide commercial window, gutter, and cladding cleaning company, LaddersFree has a 20-year track record of success. This is REACT's second acquisition and represents a further step in our ambition to achieve our stated growth strategy. For us, LaddersFree is a great fit for all sorts of reasons.


The low-down on LaddersFree

Founded in 2002 by Jason and Justin Korinek, LaddersFree is a commercial window cleaning business, serving local, regional, and national customers. With an established network of over 300 approved service partners, LaddersFree utilises local window cleaning companies to offer its services to all areas of mainland UK. The company offers various window cleaning services, including traditional window cleaning, the use of waterfed poles operated from ground level, and the use of mobile elevated working platforms, abseiling, and rope access. LaddersFree also offers a range of complementary services such as cladding cleaning, gutter cleaning, and jet washing.


Since its inception, LaddersFree has grown organically, consistently expanding its client base each year. LaddersFree services its clients both directly and indirectly, either with end users or working on behalf of facilities management, cleaning, and property management companies. The current client base is diverse and includes several well-known companies in the commercial property, retail, hospitality and leisure and automotive sectors.


Fitting in with REACT – and helping us grow our business further

The acquisition of LaddersFree is in line with the REACT Group's stated strategy of building a leading industry position through organic growth and via strategic acquisitions. We believe that the LaddersFree business model will be highly scalable, and we’re confident we can increase brand awareness and accelerate organic growth through the additional sales and marketing resources available within the Group. The founders of LaddersFree will retain roles with the company after completion of the acquisition to ensure optimum integration. What’s more, the acquisition is expected to reduce the Group's dependence on reactive and ad hoc work going forwards, broaden REACT's customer base, and generate an increased proportion of recurring revenue.


As REACT Group CEO Shaun Doak puts it: “We’re delighted to welcome Jason, Justin, and the team at LaddersFree into the REACT family. Over the last 20 years, they have established a very strong reputation for consistently delivering high-quality services highly valued by local, regional, and national customers. With a great value proposition, a network of specialist service providers, and the team's focus and customer-centric service culture, they fit perfectly within our group. We’re excited by the opportunities that lie ahead."

To find out more about REACT Specialist Cleaning, LaddersFree Ltd, Fidelis Group, and the growing REACT Group plc family of businesses, contact one of the team today.